All Our Kin Launches New Visual Identity to Celebrate 25 Years of Impact

FOR IMMEDIATE RELEASE:
Wednesday, January 8, 2025
Contact: allourkin@berlinrosen.com

New Haven, CT – After a quarter century, All Our Kin, a national nonprofit organization rooted in its mission to train, support and sustain family child care educators, is growing into a new look to mark its 25th birthday.

Today, the organization launched its new visual identity, including an updated logo, colors and typography. All Our Kin’s reinvented icon is inclusive of the past, present, and future, maintaining plantlike imagery that is evocative of growth and community, and bringing in human elements that can be viewed as an educator and two children.

“The All Our Kin brand is synonymous with adult learning that’s deeply relational and we ground our work in practices that achieve transformative impact for children, families and educators. That’s why it is essential that our visual identity is emblematic of this commitment,” said Jessica Sager, co-founder and CEO of All Our Kin. “As we approach our next quarter century, we are working toward the ambitious goal of bringing our personalized, relationship-based model of staffed family child care networks to every state across the continental U.S. and deepening and increasing our direct service work in New York and Connecticut. We are excited to align our visual identity with the innovative work we’re bringing to the family child care sector.”

Creative Agency Talooka Studio re-envisioned All Our Kin’s hand-drawn flower with a clean and expressive design that commands digital spaces and speaks to innovation while leaning into the idea of growth. The logo’s unique lines are contained in a circular shape, symbolizing inclusiveness. The gradient color provides a feeling of upward motion, while the vertical negative space in the center of the icon forms a body, with upper leaves that can be perceived as arms.

All Our Kin provides direct service to licensed, home-based educators in New York and Connecticut, providing best-in-class adult learning opportunities as providers become licensed, develop business savvy and become exceptional early childhood educators. The organization also provides training and technical assistance to partners in 33 states, and advocates for policy and systems change.

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All Our Kin is a national nonprofit organization that trains, supports and sustains family child care educators. Through All Our Kin’s programming, educators build sustainable child care businesses, parents have access to stable, high-quality child care, and children gain the educational foundation that lays the groundwork for success in school and life.